Through the years, our logo started showing its age. Moving into the future, we wanted to update our logo to something more modern and energetic. In addition, USA Archery is at a point where we can capitalize on our current growth as we look ahead to Paris 2024 and the LA 2028 Olympic and Paralympic Games. We have grown and will continue to grow, and we’d like a mark to represent and reflect that growth.
We need a brand that can resonate with our current members, while also appealing to new audiences of all ages. We want our brand to feel modern and welcoming. Equally important, we need a mark that can represent our athletes and the United States on the world stage and at home. We carefully balanced a modern look with the unique diversity of equipment, disciplines and people while holding onto our history. We feel we have achieved this with our new brand identity.
A new logo is simply a graphic treatment, and that USA Archery will continue to work to maintain our values, focus on our work, operate with organizational integrity and transparency, and aspire to move forward and grow. We hope our new logo communicates this to our valued stakeholders.
We are working diligently to update all USA Archery awards, policies, forms, and resources. You’ll continue to see our old logo for a short period of time as we continue to update everything USA Archery has to offer.
No, continue to work on achieving your awards and pins. Have fun mixing the old logo with the new logo. Achievement award pins will be updated ongoing so you may see one pin having the new logo before you see another pin with the new logo.
No, coach patches, award pins, medals, and certificates with the old USA Archery logo are just as relevant as items with the new logo. Coach and judge patches are all new in the storefront so when you purchase a patch now, you will receive the new brand.
Yes, Judge polos and other apparel are still relevant and can be worn while officiating events. Look for communications from USA Archery regarding new Judge apparel options coming soon.